Short:
Svetlana Kouznetsova is a deaf B2B accessibility strategy consultant, author, and international speaker who advises businesses on identifying and closing gaps between formal compliance and the actual experiences of disabled customers.
Medium:
Svetlana Kouznetsova is a deaf B2B accessibility strategy consultant, published author, and international speaker. She advises businesses on identifying and closing gaps between formal compliance and the actual experiences of disabled customers across digital platforms, communications, media, and services. Drawing on more than 25 years of experience in design, technology, and accessibility — along with her lived experience as a deaf professional — Svetlana demonstrates how awareness, strategy, and cross-functional decisions shape accessible customer experiences.
Long:
Svetlana Kouznetsova (Sveta) is an independent B2B accessibility strategy consultant, published author, and international speaker. She advises businesses on identifying and closing gaps between formal compliance and the actual customer experiences of the estimated 1.85 billion disabled people worldwide — a substantial and frequently underserved market. Her work addresses digital platforms, customer service, communications, media, and events.
With more than 25 years of experience in design, technology, and accessibility, Sveta combines professional expertise with lived experience as a deaf person. Her work examines how decisions made by leadership, customer experience, marketing, design, technology, content, and frontline teams can either create or remove barriers.
Sveta is the author of Sound Is Not Enough and the founder of Audio Accessibility. Her book and TEDx talk examine the business value of high-quality captioning and communication access. She holds an MS in Internet Technology and has presented internationally since 2007.
