Helping your business make your web, media, and events user-friendly and accessible
July is an extraordinary month in American history.
On July 4, the United States celebrates the 250th anniversary of the Declaration of Independence — a milestone honoring the nation’s founding and its enduring ideals of liberty, equality, opportunity, and self-determination.
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Accessibility isn’t a statement.
It isn’t a checkbox.
It’s a practice, a strategy, and a commitment.
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Performative accessibility is when companies take actions that appear inclusive but fail to meet the actual access needs of disabled people. These actions may check off a compliance requirement or look good in a press release, but they don’t result in meaningful usability or lasting impact.
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