Helping your business make your web, media, and events user-friendly and accessible
Performative accessibility is when companies take actions that appear inclusive but fail to meet the actual access needs of disabled people. These actions may check off a compliance requirement or look good in a press release, but they don’t result in meaningful usability or lasting impact.
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I’m often asked for quick and easy accessibility tips or guidelines — as if there’s a magic wand that can instantly make a business accessible with the push of a button. While I understand the desire for a fast solution, accessibility isn’t about shortcuts. It’s about strategy, foresight, and a commitment to truly understanding the needs of disabled customers.
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As Disability Pride Month draws to a close, it’s essential to reflect on the significance of accessibility and inclusion for people with disabilities. Allow me to share a heartwarming experience from last year when I met Santa in Rovaniemi, Finland. This encounter beautifully illustrates the importance of going beyond mere compliance.
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