Helping your business make your web, media, and events user-friendly and accessible
Performative accessibility is when companies take actions that appear inclusive but fail to meet the actual access needs of disabled people. These actions may check off a compliance requirement or look good in a press release, but they don’t result in meaningful usability or lasting impact.
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Travel opens the door to discovery, adventure, and cultural connection. But for millions of disabled people — especially deaf travelers like myself — these experiences are often marked by exclusion, frustration, and second-class treatment. While hearing foreigners receive concierge-level support like multilingual signs, interpreters, and guides, deaf and disabled visitors are often left to fend for themselves. This glaring inequality is more than an inconvenience — it’s a civil rights issue.
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As Disability Pride Month draws to a close, it’s essential to reflect on the significance of accessibility and inclusion for people with disabilities. Allow me to share a heartwarming experience from last year when I met Santa in Rovaniemi, Finland. This encounter beautifully illustrates the importance of going beyond mere compliance.
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