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Svetlana Kouznetsova Consulting Posts

From Paper Sketch to Majestic Building

When taking a tour at NYPL (New York Public Library), I could not help being amazed at how beautiful the structure is and listening to interesting stories about how the library was built. Not only it is fascinating to me as a history buff and a voracious reader, but it is also important to note as a user experience designer that any website like any building cannot be structured without a blueprint.

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What is UX and Why is It Important?

Nowadays UX sounds like a buzzword, and many people seem not to understand what user experience actually means. From my conversations with prospective clients, they often think that it’s something that you fix after a project is done. It’s further from the truth. UX is not even same as QA (quality assurance) testing.

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