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Svetlana Kouznetsova Consulting Posts

What UX (User Experience) Is Not …

There is a lot of confusion about user experience (UX) and what people in that field actually do. Many think it’s some pretty visuals or marketing or SEO or even that UX designers do everything from original sketches to finalizing the database as in being “unicorns”. While some can do a bit of everything depending on a project, most UX designers normally don’t do visual design, coding, or copywriting.

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